Our Work

Best in Class CRM Solution

Highmark was looking for a better, faster way to share information and improve cross-selling opportunities throughout its vast network of providers and groups.

They needed an enterprise-wide solution that could be implemented quickly and with little disruption to their business. 
Highmark
Health Insurer
Summa Services:
Partner Solutions Used: Salesforce

The Opportunity

Pennsylvania’s largest health insurer had 4.8 million members and many subsidiaries that couldn’t easily work together. 

  • Separate lines of business, processes and IT systems made collaboration and cross-selling difficult
  • Customer information was fragmented
  • Highmark asked Summa to connect the enterprise quickly, smoothly and cost-effectively 

The Approach

Summa developed a Salesforce Automation (SFA) solution with no costly rebuild. 

  • Created a technology map that outlined each business unit’s needs
  • Used Software as a Service (SaaS) expertise for solution compatible with legacy systems
  • Integrated group sales across divisions, automated products
  • Led implementation and integration of Salesforce solution into existing systems

The Results

Highmark has one platform with multiple connections. 

  • Gives 360° view of customer and enables coordinated communications
  • Solution tailored to needs of sales team
  • Reduced Total Cost of technology Ownership and need for additional personnel
  • Increased user and customer satisfaction 
  • Provides more accurate sales forecasts
  • Has flexibility to grow and evolve as Highmark needs change
 
 
 

More of Our Work

Get Started

Ready to jump start your next project?

We can help you reach your goals. Contact us today.
Start Now

611 William Penn Place
12th Floor
Pittsburgh, PA 15219

Phone: 412.258.3300
 |  
Follow Us
© 2010- Summa Technologies, Inc. All rights reserved.