If you’re serious about Salesforce, you’ll be interested to learn about the new certifications that have recently been unveiled. In addition to the Pardot exam released last year, Salesforce is adding a slew of new credentials for marketers, developers, instructors, and Data.com consultants. Certification is an indispensable way of showcasing your Salesforce expertise and boosting your career. Read on for a complete compilation of new certification exams.
About the Exams (except where otherwise noted)
-
60 multiple-choice questions
-
90 minutes allotted to complete the exam
-
60% is the passing score
-
Registration fee is USD 200
-
Retake fee is USD 100
-
No hard-copy or online materials may be referenced during the exam
Marketers Track: Plan, Personalize, and Optimize the Customer Journey
As a Marketer, you care about every customer interaction . Using the Marketing Cloud, you have the tools to manage the customer journey across all channels and make the most of every touch point. You connect interactions from any channel or device, respond to and anticipate needs, and move customers forward in their unique journey with your brand.
With a Marketing Cloud credential, you demonstrate your ability to use Marketing Cloud features and functionality to build and manage customer journeys. To earn a Marketing Cloud credential, you must pass a multiple-choice exam at a testing center or in an online-proctored environment.
|
Type of Certification
|
Associated Skill Areas
|
Concepts on Exam
|
|
Email Specialist
(BETA)
|
- Email marketing best practices
- Message design
- Subscriber and data management
- Inbox delivery
- Email automation
- Tracking and reporting metrics
- External integrations with Marketing Cloud Email application
|
- Know email marketing terminology and best practices
- Build relational data models
- Send emails via Email application sending methods
- Build complex email automations
- Run reports of email tracking data
- Troubleshoot and solve basic platform issues
- No prerequisites; recommend taking Email Essentials (EEB101)
- For full exam outline, click here for the Study Guide
|
|
Social Specialist
(BETA)
|
- Post creation
- Management and analysis of Conversations
- Reporting
|
- Know social media terminology
- Build strategic social media processes, incorporating different tools like Publish, Engage, and Analyze
- Design workflows to support business processes and reporting requirements
- Troubleshoot and solve basic platform issues
- No prerequisites; recommend taking Social Studio (SS101)
- For full exam outline, click here for the Study Guide
|
Pardot Track: Design and Deploy Pardot Marketing Automation Solutions
As a B2B Marketer, you want to make the most of every prospect interaction. Using Pardot, you have the tools to manage the prospect's journey across all channels and make the most of every touch point. You help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
|
Type of Certification
|
Associated Skill Areas
|
Concepts on Exam
|
|
Pardot Specialist
|
- Designing, building and implementing marketing workflows through Pardot platform
- Build strategic marketing processes
- Incorporating different tools like lead scoring, email marketing, and lead generation
- Use reports to make data-driven decisions
|
- Design workflows to support business process and reporting requirements
- Be familiar with native integrations and options available to deploy connectors and manage processes
- Build marketing assets like email templates and forms
- Troubleshoot and solve basic platform issues
- 67% is the passing score
- No prerequisites
- For full exam outline, click here for the Study Guide
|
|
Pardot Consultant
|
- Experience implementing Pardot solutions in a customer-facing role
- Design and implement Pardot solutions that meet customer business requirements and contribute to long-term customer success
|
- Manage users, prospects, and data
- Maintain and customize the Salesforce Integration
- Build emails, forms, and automation tools
- 70% is the passing score
- No prerequisites
- For full exam outline, click here for the Study Guide
|
Platform App Builder Track: Build custom applications using the declarative capabilities of the Force.com platform
As an App Builder with broad knowledge of custom application development, you design, build, and implement custom applications for your company or clients using the declarative capabilities of the Force.com platform.
|
Type of Certification
|
Associated Skill Areas
|
Concepts on Exam
|
|
Platform App Builder
|
- Designing, building, and implementing custom applications using the declarative customization capabilities of the Force.com platform
|
- For full exam outline, click here for the Study Guide
- Design the data model, user interface, business logic, and security for custom applications
- Customize applications for mobile use
- Design reports and dashboards
- Deploy custom applications
- 63% is the passing score
- No prerequisites; recommend taking Building Applications with Force.com and Visualforce (DEV401)
|
Developer Track: Develop custom business logic and interfaces using the capabilities of the Force.com platform
As a Platform Developer with broad knowledge of custom application development, you use the right mix of declarative and programmatic capabilities to create custom applications for your company or clients. With a Platform Developer credential, you’ll demonstrate your ability to use the Force.com platform to the fullest. Your credentialed skills will be sought after by companies who want to unleash the potential of cloud computing. Registration for the Salesforce Platform Developer II Programming Assignment opened on September 30, 2015.
|
Type of Certification
|
Associated Skill Areas
|
Concepts on Exam
|
|
Platform Developer 1
|
- Experience building custom applications on the Force.com platform
- This credential covers the fundamental programmatic capabilities of the Force.com platform to develop custom business logic and interfaces to extend Salesforce using Apex and Visualforce
|
- Design the data model, user interface, business logic, and security for custom applications
- Develop custom applications using Apex + Visualforce
- Be familiar with the development lifecycle from development to testing, and have knowledge of the available environments
- 60 multiple-choice questions
- 105 minutes allotted to complete the exam
- 68% is the passing score
- No prerequisites; recommend taking Apex and Visualforce Controllers (DEV501)
- For full exam outline, click here for the Study Guide
|
|
Platform Developer II
and Programming Assignment
|
- Experience building custom applications on the Force.com platform
- This credential covers the fundamental programmatic capabilities of the Force.com platform to develop custom business logic and interfaces to extend Salesforce using Apex and Visualforce
|
- Design, develop, test, and deploy programmatic solutions that are maintainable and re-usable
- Follow Apex design patterns and object-oriented programming best practices
- 60 multiple-choice questions
- 120 minutes allotted to complete the exam
- 63% is the passing score
- Registration fee is USD 400; Retake fee is USD 200
- Current status as a Salesforce Certified Platform Developer I is a prerequisite
- Recommend taking Apex and Visualforce Controllers (DEV501)
- For full exam outline, click here for the Study Guide
|
Instructor Certification Program
For information about the Salesforce Certified Instructor program, please email instructorcertification@salesforce.com.
Paper based
$1000 per test
Data.com Approved Consultant
If your company is a Salesforce partner, contact your partner manager for study materials and the exam. The word is that this accreditation will grandfather into a certification when the time comes.
