The AI product development challenge 

Presented by CGI in partnership with the Pittsburgh Steelers

Date: June 25, 2026
Time: 2:30 pm - 6:30 pm EST

Location: Acrisure Stadium, home of the Pittsburgh Steelers

100 Art Rooney Avenue, Pittsburgh, PA, 15212

 

The AI product development challenge 

Presented by CGI in partnership with the Pittsburgh Steelers

Date: June 25, 2026
Time: 2:30 pm - 6:30 pm EST

Location: Acrisure Stadium, home of the Pittsburgh Steelers

100 Art Rooney Avenue, Pittsburgh, PA, 15212

 

Build it. Pitch it. Win it.

Compete in a fast-paced AI innovation challenge featuring interactive experiences, networking, and a behind-the-scenes tour of Acrisure Stadium. 

The AI product development challenge is a high-energy competition where teams use AI to transform a raw idea into a clickable prototype in just two hours.

Hosted inside Acrisure Stadium, this experience combines rapid innovation, live competition, and exclusive stadium access into one unforgettable event.

Teams will move through a guided AI-powered product sprint before pitching their creation to CGI leaders, a former Pittsburgh Steelers player, and the audience.

No coding required. No AI expertise necessary. Just bring your ideas.

Why attend

More than a workshop.

This is not a conference session or lecture. It’s a competitive AI experience hosted inside Acrisure Stadium.

  • Exclusive stadium access and tour
  • Interactive experiences
  • Networking with executives and innovators
  • Autograph opportunities and special guest appearance
  • A live pitch competition judged by CGI leaders and a Steelers legend

You’re not just learning AI. You’re competing in one of the most iconic NFL venues.

The framework

  • Back-of-the-napkin sketch
    Rapid ideation. Sketch your product idea, define the problem, and articulate your unique value proposition. Teams form and vote on the strongest concept.

  • Discovery
    Identify core needs, understand your target customers, and analyze the competitive market. AI tools accelerate research that would normally take weeks.

  • Definition
    Synthesize insights into a clear problem statement, develop your concept and features, and lock in your value proposition.

  • Development
    Build wireframes, generate UI designs, and produce a working clickable prototype using AI-powered tools.

  • The pitch
    Present your product to a Steelers legend and the full audience. Judges and audience vote to crown the winner.

Judged by a legend

Your pitch will be evaluated by CGI leaders and a former Pittsburgh Steelers player who knows what it takes to compete, execute under pressure, and win. Combined with a live audience vote, the best product takes home the prize.

What's at stake

Steelers-themed memorabilia. Bragging rights.

The lineup

  • 2:30 p.m.
    • Arrival and networking, team formation
  • 3:00 p.m. 
    • Back-of-the-napkin ideation and voting
  • 3:15 p.m.
    • Discovery phase (needs, customers, markets)
    • Definition phase (insights, concepts, value prop)
    • Development phase (prototype, refine, pitch prep)

  • 4:45 p.m.
    • Team pitches to judges and audience vote

  • 5:00 p.m. 
    • Winner announced

  • 5:00 p.m.- 6:30 p.m.
    • Autographs, networking, stadium tour, interactive experiences

Guests are welcome to bring personal items to be autographed by the Steelers legend. Legend TBA.

No AI experience required. Bring a sharp mind and a willingness to build.

Invitation only. Space is limited. Secure your spot today.

 

Attendee acknowledges that the event is held at a third-party facility owned and controlled by the Pittsburgh Steelers LLC and PSSI Stadium LLC, and agrees that CGI is not responsible for the condition, maintenance, or safety of the premises, and that any claims arising from such conditions shall be brought solely against Pittsburgh Steelers LLC and PSSI Stadium LLC, except where arising from the negligence of CGI.

RSVP today!